📋Mild
The John Player League — England's First Limited-Overs County Competition, 1969
All 17 first-class counties
1969-04-27
The John Player League, sponsored by the cigarette manufacturer and played on Sunday afternoons, began in 1969 as English county cricket's first regular limited-overs competition. Each county played 16 matches of 40 overs per side; Lancashire won the first title. The competition, criticised by purists and loved by the public, transformed the Sunday cricket calendar and demonstrated that spectators would attend short-form cricket in large numbers.
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