Brooks, then in his late twenties and writing under the house pseudonym, had been a regular contributor to The Sporting Times since the late 1870s. His father, Shirley Brooks, had edited Punch; the satirical death-notice was a familiar device in Victorian London journalism. Brooks set the obituary in the standard format: name of the deceased ('English Cricket'), date and place of death (The Oval, 29 August 1882), and a brisk one-line summary of the funeral arrangements.
The paragraph ran in the Sporting Times of 2 September 1882. It attracted no immediate national reaction — the cricket press carried longer match reports, and W.G. Grace was already off shooting at his country house. But the pun travelled. By October, when the Hon Ivo Bligh's private England party was assembling for a tour of Australia, journalists in both London and Sydney were using the phrase 'the Ashes' to describe what was at stake. Bligh himself adopted the language, joking on arrival in Adelaide that he had come 'to recover those Ashes.'
Brooks himself died young, in 1888, at the age of 33. He never lived to see the small terracotta urn presented to Bligh at Rupertswood travel back to England, eventually to sit at Lord's. Nor did he see his single Saturday paragraph become the foundational document of an international rivalry now in its second century.