Born at Horningtoft in Norfolk in 1804, Fuller Pilch came from a cricketing family — his elder brothers William and Nathaniel both played for the county — and was already a marked player by his teens. He made his Marylebone debut in 1820 at the age of 16 and was a regular in the Norfolk side throughout the 1820s. The 1830s, however, were the decade in which he became the central batsman of English cricket. The legalisation of roundarm bowling in 1828 (and the further widening of the law in 1835) had given bowlers a new advantage; pitches were rough, often unrolled, and big scores were rare. Pilch's response was a forward technique that became known as 'Pilch's poke'. He stretched his front foot a long way down the wicket, smothering the ball before it could lift or turn, and met it with a dead bat. On the bumpy pitches of the day this was a near-revolutionary defensive method. He also drove powerfully through the off side when the ball was over-pitched. Through the 1830s his name appeared at the top of almost every batting list of the season; he was a fixture in single-wicket contests, in the great North vs South matches that began in 1836, and in the Players sides that faced the Gentlemen at Lord's. The Sporting Magazine of 1838 called him 'beyond all question the finest batter in England'.